EzSEO Newsletter # 69
by Andy Williams ez SEO
This week:
1. Clickin It Rich 3.0
2. No follow tag - dynamic linking made TOO easy
3. The Next Niche Blueprint - when?
Hi again
This week I have included a review of Michael Campbell's Clickin it Rich as promised last week. Also, read about a new way to create dynamic links, that the search engines have endorsed! You may have read about this technique in recent weeks, but read on because I do feel there is a need for caution.
1. Clickin It Rich 3.0
Michael Campbell was the reason I got into affiliate marketing. My wife and I were desperate to start an online business after being treated very badly by our bosses.
People in authority often forget that it is the people working for/with them that allow them to keep their high paying job. The ant colony does not get built and prosper because of the fat queen ant lying on her back spitting out eggs all day. In fact, she would quickly wither up and die if it were not for her loyal workers.
Michael's book, "Nothing but Net" was my bed time reading, my constant companion, my bible. This one book inspired me, and made me believe that anyone really could start up a business online, and succeed.
By the time Michael released the first version of "Clickin It Rich", we were already making a small income due mostly to my wife working through the night on a slow internet connection that dropped every 30 minutes or so. We had a special internet plan that allowed us to use the internet between 6pm and 8am 5 days a week. She would come to bed at about 6am, as I was heading out the door to drive into Madrid for my day job (it often took 3 hours or more to make the 45Km journey from out home). Oh the memories!
"Clickin it Rich" is now in version 3, and Michael has added a few extra bonus reports to the package.
http://ez-search-engine-optimization.com/cir
Let's have a look and see what you get.
The "Clickin It Rich" PDF document. Imagine if you were given an hour to interview Michael. What would you ask him? Maybe you can't think of appropriate questions. Fortunately you don't have to. Clicking It Rich starts off as an interview with Michael in which he answers a lot of the questions, that I know from experience, a lot of beginners want to know. For anyone wondering what affiliate programs are, or how you can make an income from them, this section is a great read. As a bonus, you also get the hour long interview in MP3 format (burn it onto a CD, or load it into your MP3 player, and be inspired as you go about your daily business, listening to Michael).
Michael moves on in the eBook to specific items of help, not just for beginners, but also for seasoned pros who want to boost their income. The section entitled "10 Secrets to Making the Sale" is a great checklist. Not all appear to be applicable to affiliate programs, but they are - your merchants should meet these criteria too. If your merchant's site does not meet these 10 criteria, you may well find that conversions suck.
The book moves onto a bonus chapter called "How to Become a Super Affiliate". Super affiliates are those that make huge sums of money online promoting other people's stuff. Michael talks you through some strategies to achieve this goal, including how easy it really is to write your own eBook. I loved the super affiliate sections of the book because I found them very inspirational, like much of Michael's writings.
If you want a good all-round knowledge of affiliate programs, and how to make them work for you, I really do recommend this book. If you are looking for a little inspiration, or maybe a few new ideas, again, I think this book may be a good one to add to your library.
OK, that is the main eBook, but what else do you get in the package?
Michael has added an Action Plan which fills a gap that I felt was missing in the first edition of Clickin It Rich. This 30 page action plan is a detailed guide of exactly what to do to set yourself up online. If you don't have your own solid plan for building your web empire, use Michael's. He discusses many of the techniques that top affiliates use to grow and develop their business. He discusses the techniques that he himself uses to make huge sums online every year.
Another great report in Clickin It Rich is the Keyword Hotlist. This report is a must for anyone who struggles to come up with ideas for a niche site. Michael gives you a list of "idea generating" keywords that you can plug in to Wordtracker to find niches you would not otherwise think of. While this report is only 3 pages long, it is three pages you really do not want to ignore - there is pure gold here.
In case you want your niche topics handed to you on a plate, Michael has included yet another bonus report in the package. Top 25 Markets, is a just what the title says - a list of 25 markets that Michael has found to be most profitable for him. This report is only a single page long, but again, for those who have difficulty coming up with the ideas, this page is a great idea-generating tool, and the topics are proven winners.
Overall, Clickin It Rich exceeded my own very high expectations. I knew Michael would not disappoint with version 3 of Clickin It Rich, I just did not really appreciate its full value until I printed it out, sat down with my marker pen, and began to going through the information in the package.
As a seasoned affiliate marketer, I find that I often need a new injection of enthusiasm to get on with my next site. Reading Michael's "Clicking It Rich" has given me the same feeling I felt when I first read Nothing But Net. Pure excitement. I highly recommend this book.
http://ez-search-engine-optimization.com/cir
2. No follow tag - dynamic linking made TOO easy
If you own a blog, you will have no doubt been receiving lots of spam comments from poker sites and other spammers trying to get free links to their websites. These are a real pain, not only to you, but to the search engines who are trying to stamp out this type of spamming. As you know, incoming links will help your rankings, so the abuse of blogs has become a major industry for poker and porn sites.
In an effort to fix this, Google has decided to sanction a new HTML tag, called the "nofollow" tag. Any link that contains this tag will be ignored by the Google spiders, thereby invalidating it, and removing any benefit the link may have to the site it links to.
Some of the blogging software companies are working this into their software, so that comments will automatically contain the nofollow command. This should remove the incentive for spammers, and hopefully allow us to spend less time removing spam comments, and more time on managing our businesses.
A link that contains the no follow command looks like this:
Poker spam
In effect, Google is giving webmasters an easy way to make a link dynamic (a link that visitors see, but does not pass on pagerank or link reputation to the site in the link).
Those of you who use other forms of dynamic linking (e.g. those building Michael Campbell style Mininets under the expert guidance of top link strategist Lelsie Rohde):
http://ez-search-engine-optimization.com/revenge
now have an easier way to achieve the same thing.
OK, so all looks rosey. What do I want to caution you about?
Well, there are a couple of points I want to warn you about.
I have seen some unscrupulous webmasters using dynamic links on their links pages. This means that the link partners actually get ZERO benefit from the link, because Google (and the other engines), will just ignore the link.
When exchanging links with other webmasters, check the links on the links page, and even the link on their homepage pointing at the links page. If these links contain the nofollow command, you are being cheated.
Also, every time you check up on your link partners (which you should do at least once a month), make sure they haven't slipped in the nofollow command into your link at some point in the future. Those of you who use LinkMachine to manage your linking campaign can breath easy. Michael Ferrier has incorporated this into the Check Partner function.
http://ez-search-engine-optimization.com/linkmachine
Link Machine will automatically highlight any partner doing this. Oh, and once you find cheating webmasters, don't contact them to get it fixed, just remove them. If they try this once, they are not trust worthy enough to worry about.
OK, another point that you should be warned against.
Dynamic linking is there to be used for the good. However, dynamic linking also allows webmasters to prevent PR leaks from their sites by linking dynamically to external sites, thereby preserving the PR only for their own pages. Imagine a website that uses dynamic linking on all outgoing links. All PR of your site will be directed at your own pages. A good thing?
You may be able to hoard the PR on your site, but to Google, your site will look like a PR sink - a site designed to artificially boost its own PR. This is something that Google does not tolerate, and therefore any site that has links pointing to it, but no apparent links out, could be penalised for manipulating PR.
If you use the new nofollow tag (and I suggest you do on privacy pages, disclaimer pages, and other pages you don't want indexed), use it wisely. Don't abuse the system, and don't make your site stick out on the Google radar as a big "PR sink" blip. At the same time, don't get tempted into the link partner scam that some are already using. Keep your site tight, but keep it safe.
3. The Next Niche Blueprint - when?
I am getting a lot of emails from people who were disappointed at missing out on the last niche blueprint, and wanting to know when the next one will be released:
http://niche-blueprints.com
Just so everyone knows, I plan on releasing the blueprints around the 20th of each month.
Well, that's it for another issue. If you want to read the recent issues of this newsletter, you can read them online at:
http://ez-search-engine-optimization.com/blog/index.php
For older newsletters, you will need to visit the old archives at:
http://ez-search-engine-optimization.com/archives
Have a great week!
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